My Why.

I was a card-carrying skin product junkie — licensed in cosmetology, I tried them all in the endless search to find perfect radiance.

When my children were born, though, the thought of snuggling them when I was covered in chemical goop made me uneasy. 

During my Graduate School work, I learned all about the chemical goop and couldn't unlearn it; here was no going back to my old days of looking for precious bottles of promises... despite Father Time marching across my face. Around the same time, one of my twins started breaking out and getting teased about it at school.

I wanted products that could stop breakouts, erase fine lines and wrinkles, heal scars, fade dark spots, even skin tone, shrink pores, moisturize, tone, firm, de-puff, and protect from everyday free radical damage.

We've created those products — without the dodgy chemical goop. 
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Alchemy represents over two years of active research, experimentation, knowledge, repeat... built atop a vast foundation of knowledge built with brilliant colleagues and tempered by the wisdom of my grandmother. 

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