I was an everyday hair washer. I knew it wasn’t good for my hair — the shampoo, styling products, and heat trashed the texture and caused my color to fade but nonetheless I couldn’t get past the ropey feeling of unwashed hair when I skipped the suds.
Then I was backpacking in my twenties, I met a traveler who sprinkled baby powder in her hair between showers. It was awesome. Other than the gianormous mess, baby smell, toxic talcum particles and white sheen that made her look like an extra in a ghost story, it was a perfect solution and it inspired hope. There could be freedom from the daily habit.
For years I tried. I tried sprays and shakers and everything dry + shampoo to get a little distance from my bottle of hair detergent. Each time I crawled back by midday. Chalky, grimy, smelling of chemicals and defeat, I surrendered and washed le sec du jour away. I wanted my hair to feel clean and not grimy. I didn’t want to cough through chemical propellants or mop the floor of spilled chalky powder everywhere. I started thinking There has to be a better way! and got a little myopic on figuring it out.
Dozens of prototypes later, Shampoof™ is born. It’s an all-natural dry shampoo to use just where you need it — at the roots — without the dodgy chemicals or white powdery mess.
Wash your hair on your own terms.